BGaming Brand Guide

BGaming is a dynamic online casino content provider and game publisher converting gambling into gaming. The studio creates innovative and engaging products featured on 700+ reputable platforms and online casinos worldwide. Being the world’s first game provider to support cryptocurrencies and offer Provably Fair games, BGaming is one of the trendsetters in the industry.

Brand Guide

1.1Brand name & Logo

The brand name should be written in the text the only way, which is the following: BGaming. Two first letters of the brand’s name should always be capitalized.

The BGaming logo stylized as slot machine cells is used as the main symbol of the brand. It is a black inscription BGaming, where the first letter is highlighted on a yellow plate, and the rest are separated by yellow vertical lines. It is used on a white background.

For the correct reproduction of the logo, it is recommended to use the version attached above.

1.2Logo/ inversion of basic lettering

An inverse version of the logo is used for black, complex, and dark-colored backgrounds, maintaining readability.

Brand colours

2.1Brand colours

The color palette is a brand identifier

CMYK

C0M20Y100K0

Pantone

116C

RGB

R255G204B41

Web

FFCC29

CMYK

C0M0Y0K80

Pantone

Cool Gray 11 C

RGB

R87G87B86

Web

575756

CMYK

C30M30Y30K100

Pantone

Black C

RGB

R0G0B0

Web

000000

2.2Brand colors/ unacceptable use of colors in logo

There should no distortion of color in the sign for keeping recognizability. Any modification negatively influences the brand identity. You cannot change the color of individual elements of the sign, use gradients, strokes and patterns.

Additional ID elements

3.1Icons

Game icons: crystal, heart, seven, cherries, as well as the “B” icon from the BGaming logo are used as additional identification elements.

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